Premier Inn respects the right to privacy of every individual who visits our site. This Privacy Policy explains how we use any personal information we collect about you and your rights to access and correct the personal information we hold about you.

What personal information do we collect and how we will use it?
We may collect the following information about you:

- When you contact us using the "Contact Us" form on the website, we collect your name, email address and any comments that you provide. This information is used by us to respond to your comments.

- When you book a room using our website we collect your title, first name, surname, address, email address, telephone number and payment card details. Additionally we ask for the title, first name and surname of a person for each room that you book. This allows us to hold the room for you, identify you on arrival at Premier Inn and contact you in relation to your stay with us.

- At various points it is possible to register with Premier Inn. We collect your title, first name, surname, address, email address, telephone number and a password. This allows us to identify you when you return to the site and means you do not need to enter this information when booking a room. You are also able to store a personal identification number to allow you to access and apply your room preferences and personal details when booking through our automated telephone service (e.g. usual room type, payment card details and preferred booking confirmation method).

- When you enter any competition, promotion or prize draw on the site, we may collect your name, address, email address and telephone number. This information is used for the purpose of entering you in the competition, promotion or prize draw and for the purposes explained in the terms and conditions applicable to the competition, promotion or prize draw.

- If you agree, we will also collect your name, address, email address and telephone number so that we and other companies in the Whitbread group can keep you informed of news and offers from Premier Inn and other Whitbread group companies.

- When you visit the site, we log the IP address of the machine you use to access our site. The IP address is a unique number that is used on the Internet to identify a unique computer for the purposes of allowing computers to communicate with each other.

2. Third parties

We may disclose your personal information to other companies in the Whitbread group and to service providers for the purpose of providing services to you, for example the processing and fulfilment of your room booking, the processing of your payment details and the provision of support services.

If you agree we may also share your personal information with other companies in the Whitbread group so they may keep you informed of news and offers from other exciting Whitbread brands.

In addition, we may disclose your information to a buyer in the event that we or any of our assets are acquired by a third party (as your information may be one of the transferring assets).

We will also disclose any of your personal information to any third party where we are under a duty to do so in order to comply with any legal obligation, or in order to enforce or protect any of our rights, property or safety (or those of our customers).

Where personal information is processed on our behalf by third parties (such as for the purposes of processing your room booking), we will ensure that they keep your information secure.

3. Cookies

A cookie is a small piece of information that is placed on your computer, and is used to differentiate you from other users accessing our site. We use the following types of cookie on our site:

Session cookies. These help us to transfer information across pages of our site to avoid you having to re-enter them, and allow you to access stored information (for example information provided by you when you register). These are deleted after each visit you make to our site.

Persistent cookies. These cookies remain valid across visits, and can be helpful in avoiding the need for you to enter the same information on each visit to our site. These help us to:

- Store information about your preferences, and so allow us to customise the site according to your individual interests;
- Compile anonymous statistics around how our site is used to help improve our service (including for example information on the type of web browser that you are using, the operating system that your computer uses, and (where applicable) the link that you followed to get to our site);
- Speed up your searches; and
- Recognise you when you return to our site.

Third Party cookies. These are used by third parties selected by us in relation to the content, use and running of our site. These cookies may also help to serve advertisements and track responses to these adverts on an anonymous basis. They may also help tailor the content of our site to your preferences, control how often you are shown a particular advertisement, provide us with anonymous data regarding site use and access, and provide security within transactions.

The information generated by these cookies about your use of the site (including your IP address) may be transmitted to and stored on servers, and processed by staff, outside the European Economic Area. This information may also be transferred to other third parties where required by law, or where such third parties process the information on behalf of others.

For more information about cookies, please visit www.allaboutcookies.org or refer to the documentation provided with your web browser software.

You can set your browser not to accept cookies and www.allaboutcookies.org tells you how to remove cookies from your browser. However please note that certain features of our site require cookies in order to function.

4. Security

Premier Inn takes the security of any personal information we hold very seriously.

Where necessary, and in common with other websites, we use SSL (Secure Sockets Layer) encryption to ensure that personal information provided to us is not visible to anybody else when in transit between your computer and our servers. You can tell when SSL is in use by the presence of a small "padlock" symbol in the status bar of your web browser.

In addition, our web servers are housed behind a secure firewall that prevents access to our databases by unauthorised users. All of our servers are housed in a secure environment with high levels of physical security.

5. Direct marketing

We would like to keep you informed of Premier Inn news and offers by post, phone, email, text and other electronic means.

We and other companies in the Whitbread group would also like to keep you informed of news and offers from other Whitbread brands (including Beefeater, Brewers Fayre, Taybarns and Table Table restaurants; and Costa) by post, phone, email, text and other electronic means.

If you have agreed to receive such marketing communications you may opt out or change your marketing preferences at any time by Contacting Us. If you have registered with Premier Inn Business Account you can change your preferences in the online services section on this site.

6. Access to and amending your personal information

You have the right to request a copy of the personal information that we hold about you. To obtain a copy of this information please contact us at the following address or email Premier Inn Customer Services. We may make a small charge for this service.

Premier Inn Guest Relations
Oakley House
Oakley Road

Leagrave
Luton
Bedfordshire
LU4 9QH

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove personal information you think is inaccurate by Contacting Us If you are registered with Premier Inn Business Accounts you can also update your contact details and other personal information in the online services section on this site.

7. Other websites

This site contains links to other websites. This Privacy Policy only applies to this site so when you link to other sites you should read their privacy policies.

8. Changes to our privacy policy

We keep our Privacy Policy under regular review and we will place any updates on this webpage. This Privacy Policy was last updated in June 2009.

9. Contact us

If you require further information or have any questions regarding this Privacy Policy, then please email: Premier Inn Customer Services, telephone us on 0870 242 8000 (+44 1582 567890 from outside the UK) or write to us at the above address.

10. Further information

This site is operated by Premier Inn. Premier Inn is part of the Whitbread group of companies, the parent of which is Whitbread Group PLC (company number 00029423 and VAT number 243292864), whose registered office is Whitbread Court, Houghton Hall Business Park, Porz Avenue, Dunstable LU5 5XE.

Whitbread Group PLC’s principal operating subsidiaries include:

Premier Inn Limited (company number 6190411)
Premier Inn Hotels Limited (company number 5137608)
Stripe Travel Inn Limited (company number 01739344)
Whitbread Restaurants Limited (company number 6190450)
Costa Limited (company number 1270695)